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Thinktank3 self-promo
I love this new media/web idea from this nyc shop called Thinktank3 .
They used the model of how Google keyword ads work and made a great self-promo.
Search word: Crispin Porter
Search word: DDB
Search word: Kaplan Thaler Group
Search word: Modernista
Search word: TBWA Chiat
Posted by bryan chiao in Future of Advertising?, Innovation, Media | Permalink
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» Keyword or piracy? from russellmiyaki
Welcome to Room 116: Thinktank3 self-promo When you go grocery shopping, on the shelves you have the name brands and right next to them are the generic brands. This little shop called Thinktank used the same principle for their own... [Read More]
Tracked on Jun 29, 2006 5:34:45 PM
Comments
I was going to say how this agency reminds me of pilot fish. You know the ones that suck onto larger, more powerful sharks, and cruise along for the ride?
It would've been hilarious.
But then I thought, wouldn't it be better if resounding comment silence defined the oxymoron "creative keywords"?
Yes. That would be better.
Posted by: Dean | Jun 20, 2006 7:41:45 PM
i thought your landing page had to be relevant to he keyword that you're buying. it usually wouldn't get past the editorial system. hm...lame.
Posted by: huhwhat | Jun 21, 2006 10:32:25 PM
Buying keywords for competitor's trademarks is not creative. It's piracy. It's just as bad as chinese street merchants selling a tommy hilfiger looking mickey mouse. I hope that a billion click bots are unleashed on their pathetic ad campaign. However, the modernista one was really funny.
Posted by: andy | Jun 22, 2006 4:46:36 PM
This entry was submitted to http://adveracio.us
Posted by: Reid Sorenson | Jun 29, 2006 4:33:12 PM
