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Crispin Controls All
They have a bunch of comic spoofs about "Waking up with the King" inside as well. All-in-all it pokes fun at the King concept, but it is reverent enough for me to believe that CPB was behind it. I mean, how expensive would it be to get this in MAD? Not very. A better question might be, who the hell is still reading MAD? The 35 Reasons Why Shcool Sucks however, is extremely insightful.
Posted by Marc d'Avignon | Permalink
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Comments
Oh yes "the King". Well its very weird. It's a recognizable creepy figure derived either from a battery commercial/ a primus video/ or an n'sync video. I don't eat at BK unless I'm forced with no other options regardless.
Why is no one bringing up the FACT that the TV spot for the breakfast sandwich says it has "egg, cheese, and MEAT" they could be cooking up ground up roadkill riddled with flies. (Technically that is meat, right?) . I hope we can promote more organic and free range foods, since we are advertisings future. Let's not forget we all need to try and make socially conscience decisions with our money and not get jaded by the almighty dollar.
Hey, a guy can dream.
Posted by: Manoj | Apr 21, 2006 9:47:34 AM
My philosophies on life are grounded by exposure to MAD.
Their Jimmy Carter jokes are priceless. Billy Beer! Ha!
Posted by: Fairbrother | Apr 21, 2006 12:08:58 PM
Either they had something to do with it or a lazy illustrator forgot to change the logo to "Burger Stink" or something equally inspired. Just for that I'm cancelling my subscription.
Posted by: chris berry | Apr 21, 2006 12:33:00 PM
Or how about:
Have it Y'EACCCH way.
Posted by: Fairbrother | Apr 21, 2006 3:47:07 PM
That should have been the iron-on insert. Wedged between the lighter side of product placement.
Posted by: chris berry | Apr 21, 2006 4:20:24 PM
I just read that CP+B has formed a "creative and strategic partnership" with Haggar clothing. I don't know if that brand can be rescued.
Posted by: Mike | Apr 22, 2006 6:37:49 PM
I haven't seen the contents of the MAD issue, but if the cover (with barf bag) is any indication of what's inside, then there's no way Crispin did this. Whoever thought they did must be a student. That is, naive. When you're doing the kind of work you want to do for a $300 million client, you don't jeopardize the relationship by planting something like this. This is a business, not a low-brow comedy routine.
Posted by: bert | May 3, 2006 6:18:25 PM
No you certainly do not want to something as juvenile as associate yourself with a humor magazine. There's a $300 million dollar account at stake- too true Bert.
Instead, Crispin created a king character with obvious homoerotic undertones, played sound-a-like games with songs like "Big Bucking Chicken," and is most famous for creating an S&M/plushy-themed internet video.
Keeping it safe and business-like is obviously CPB's strategy. Sorry for being so blind.
Posted by: Marc d'Avignon | May 3, 2006 7:01:12 PM
Marc,
Are you really sorry for being blind?
Posted by: Fairbrother | May 3, 2006 7:25:45 PM
No way. He uses it as a rather lewd excuse to stare at clevage (in any form). At least that was true before he moved to the land of granola. I know, I emulate it. Plus, it is rumored that he actually has a third eye...it is located right above his crack.
Posted by: joshb | May 4, 2006 2:22:47 AM
Marc, I shouldn't have called the MAD thing a low brow comedy routine. I used the wrong term. What I meant, and should have said, was they wouldn't knock the products through cynical or sarcastic humor. Yes, the other BK stuff is pretty low brow. Some funny, some not. But I seriously doubt they'd put Alfred E. with a barf bag next to the burger. Again, haven't seen the rest, but if this is the vein it's in, I can't imagine the agency would knock it like this. Like I said, they're already doing the kind of work they'd want to do and it's a big account. Crapping on the product, which none of the other campaigns do, would not be wise.
Posted by: bert | May 4, 2006 1:53:14 PM
