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New Porsche spots
Download porsche-combustion06.mov
Download porsche-speakgerman06.mov
Download porsche-refrigerator06.mov
Download porsche-rightfoot06.mov
Download porsche-donotdisturb06.mov
Posted by bryan chiao in Notable Commercials | Permalink
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Comments
what do you guys know about these? Who did them? What's the story? A few made me laugh, but it seems like an odd campaign for Porche...like they are targeting people who probably can't afford their cars or something...would love to know more
Posted by: Jodi | Mar 24, 2006 9:48:12 PM
I don't know the story behind them, but I'd be pretty sure Carmichael Lynch did them. The one where the picture of the porsche races around the fridge is righteous.
Posted by: stevehappens | Mar 24, 2006 9:56:41 PM
Yes, Carmichael Lynch did them.
Posted by: Nicool | Mar 26, 2006 12:01:25 AM
A big step for CL, who has ben until recently,
spoonfuls of Metamucil. Bravo.
Sooo low budget, but sooo rewardous of creativity
and sillyness.
It needs some fine Sham-pawn-ya.
Posted by: tomlout | Mar 26, 2006 1:28:02 AM
These are for Porche, right?
Might as well have thrown in some solid dick jokes, if you ask me.
Posted by: Berg | Mar 27, 2006 10:25:39 AM
Well, Berg, this isn't a dick joke, but a dick FACT. The Queen of England (whom you so irreverently told me to "blow" a few comments back), in addition to her vast wealth and status as figurehead of a large and storied empire, also has a dick so huge that it was awarded its own phylum in the animal kingdom.
You can learn more about the Queen's dick at your local library.
Posted by: nickcarter | Mar 27, 2006 2:51:41 PM
So how does everyone thing this meshes with Porsche the brand. I'm loving the clever creative idea...do you think this is enough to help Porche appeal to a different target and shake off its past?
Do you think the person who these ads will appeal to can afford a Porsche?
Posted by: Jodi | Mar 27, 2006 6:12:59 PM
It's risky, but Porsche does have anything to lose in doing something different. Those who are buying them already has a set idea about it's image and it's performance -- no need to preach to the converted. Change is good, it opens it up to new audience. It seems to be appealing to the wrong crowd at first, but if you think about all the entrepreneurs who are making the big bucks, starting new companies, new industries, they are mostly a little quirky and think outside of the mainstream. So logically its not a bad move. And creativity, they are hilarious... helium tires that makes you speak German, genius! Take that Learn-a-language-on-tape.
Posted by: felix | Mar 27, 2006 10:23:27 PM
It's a great point you bring up, Jodi. I myself thought the same thing because, back when I was poor, I had an amazing sense of humor that I imagine would have led me to laugh at these spots. Now that I'm rich beyond reason, I found little to twitter about.
I have to admit, though, that since these spots came out, fewer people have assumed by my fleet of Porsches that I'm an asshole. They all now think that I'm an arty, indie, noisepop attendee who probably subscribes to juxtapoz and 7x7. Which, while it increases my first-impression assumed dick size, annoys me to no end.
Posted by: John | Mar 28, 2006 9:09:38 PM
