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NFL & Gambling
Leave it to Hadrian's Wall, one of Chicago's brightest boutique agencies, to show the rest of this city's buttoned-down and straightlaced shops how to have a little fun with the highly anticipated Chicago Bears/Carolina Panthers showdown on Sunday.
Hadrian's Wall/Chicago partner Kevin Lynch happens to be a rabid Bears fan, and he also just happened to know that David Oakley, co-creative director at Charlotte, N.C. agency BooneOakley was, in fact, equally fervent in his support for the Panthers.
Never one to shy away from anything -- least of all a brave bet -- Lynch threw down the gauntlet to Oakley: If the Panthers win Sunday's game, the home page of the Hadrian's Wall Web site on Monday will inform its visitors that BooneOakley is a much better agency than HW, and direct visitors to the Charlotte shop's site. The notice will remain on the HW home page for one week.
But if the Bears win, BooneOakley will inform visitors to its site that HW is indeed a superior shop and direct people to the Chicago agency's site.
Because Lynch initiated the bet, he obviously is supremely confident of a Bears victory. But Oakley wanted to let us know he believes otherwise: "The Bears have about as much of a chance of beating the Panthers as the Cubs do of winning the World Series."
To colorfully illustrate the drama surrounding the bet, each shop created an image to advertise the bet that vividly captures the respective takes on the outcome of Sunday's pigskin battle.
May the best agency win!
By Lewis Lazare
(from Chicago Sun Times)
Posted by Michael Karnjanaprakorn | Permalink
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» Redirecting agency homepages due to lost bet from adland
Seems Kevin Lynch the Bears fan bet David Oakley the Panthers fan that if the Panthers win, the Hadrian\'s Wall website will inform its visitors that BooneOakley is a much better agency and leave it up for a week. If the Bears win the opposite would be... [Read More]
Tracked on Jan 17, 2006 3:57:15 PM
Comments
When did Boone/Oakley change their site. It is freakin awesome now.
Posted by: Greg Greenberg | Jan 18, 2006 6:17:26 PM
I forgot the question mark after 'site.' I must be losing it.
Posted by: Greg Greenberg | Jan 18, 2006 6:19:17 PM
They changed it when they realized that Hadrian's Wall was a far superior agency, an agency that makes BooneOakley's silly (almost precious) attempts at advertising seem like the study-hall poetry of a particularly stupid goth.
So BooneOakley got all jealous and changed the site to gloss over their shortcomings. Like when a middle-aged divorcee buys skimpy clothes and gets a new haircut, hoping to land another man before it's too late.
That's the reason. It's all right there in Adweek.
Posted by: nickcarter | Jan 18, 2006 8:14:40 PM
Damn, that came off a lot meaner than I wanted it to. Some writer.
Let's pretend that "particularly stupid" part's not there. I stand by the rest of it, though.
Posted by: nickcarter | Jan 18, 2006 9:10:51 PM
