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The Machine says hello
Here is his story about the picture:
Today as I was crossing the Embarcadero I noticed that this gentleman had left his coffee on the roof of his car. Midway through the cross walk I turned and pointed at him and he just waved at me. I ran back to the other side of the crosswalk and approached his window as he wasn't getting what I was pointing at.
When I got close enough to speak to him I told him that his coffee was on his roof. He looked at me and said, "I know, Happy Holiday's from Starbucks!" At first I didn't get it, it didn't sink in, so I told him again, your coffee it's on your roof and again he looked me square in they eye and said, "yes, yes, I know, Happy Holidays from Starbucks." It was at this point that I realized that the coffee cup was permanently affixed to his roof and that he was an advertisment in disguise. Even though I'm not sure how I feel about cars clogging traffic and poluting the City with exhaust to make a marketing point, I still had a chuckle when I realized that I'd been had.
Posted by Gerard Blanton | Permalink
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Comments
www.creatureseattle.com
Click on the heart.
Posted by: Chris Berry | Dec 10, 2005 6:06:03 PM
Your website is pretty interesting. As an aspiring Marketer, there is a lot to learn from the posts.
Specifically, I liked this concept of subtle advertising, and it would work very well especially during this season. On the other hand, the impact on the consumers might not be that strong, as there is a forced exposure to the brand, and though it might enjoy a high recall during the holiday season, outside it, there is some possibility of a negative brand image being formed if the idea is not executed properly (traffic clogging, slow driving,etc..). That's my perspective!
Posted by: Puru | Dec 14, 2005 9:46:21 PM
For what it's worth ... I saw a similar exchange on 5th Avenue in New York.
Posted by: Michael S. | Dec 17, 2005 1:08:07 AM
