Design Intervention

Check out this article from Adweek called Design Intervention.  It covers a little a bit about how Arnold/Boston  is changing and other stuff on Mono, Duffy, Crispin, Anomaly, and Taxi.

Should be free to view this week.  Here's the pdf,  DesignIntervention.pdf

Design Intervention

     

 

November 07, 2005     -DEANNA ZAMMIT            

• W hether it's the plush seating and cool music that Starbucks offers with its $4 lattés, Method's sleek soap line packaged by industrial designer Karim Rashid or the all-pervasive iPod, Americans start their day with an element of design.
• In the past five years, design has climbed to the front of the American consciousness, and people not only expect form-beyond-function in public spaces, but they want stylish products to bring into their homes.
• From the iPod's shape and size to its advertising, packaging and point of sale, it is a modern marketing marvel that other advertisers are looking to emulate.