BMW Comics?

From Ad Age

Do you think this is for the right target market? Is anyone really going to take this comic into a dealership? Is there any surprise to this after seeing the BMW films? I think it would have been better if Fallon had did comics first, then films. I don't know, I guess I was hoping for something bigger. Well, what's next? BMW photographs? (I think Chiat/Day already did something close to that for the Nissan Z.)

Does this spell sellout?
"Artists were given a few dos and don’ts, such as avoid fiery deaths in cars, especially in a BMW, and not to define the Driver character to much and leave him mysterious."

Wait a second, isn't that WHY people enjoy comics?