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You're crazy, Jones Soda!
Jones Soda's Dirt, Perspiration Flavors Honor Seahawks
A lot of marketers claim to put blood, sweat and tears into their
products, but few would take this to the literal level they're going to
at Seattle-based Jones Soda Co. As a tie-in with the brand's new,
exclusive non-alcoholic beverage sponsorship of the Seattle Seahawks and
Qwest Field, the company has launched a limited-edition Seahawks
Collector Pack that includes these soda flavors: Dirt, Perspiration,
Natural Field Turf, Sports Cream and Sweet Victory-and yes, the dirt,
sweat and turf varieties do actually taste like those substances.
(MarketingDaily)
Which one would you least want to drink?
Posted by bryan chiao in Branding 101 | Permalink
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