« More on Jetblue vs. StoryCorps | Main | World Cup Fever products »
The Future of Ford
click above to play
From Influx:
So, what is Ford doing? It has invited a documentary crew into the company to capture the people, faces and character that drives Ford and are driving the changes inside the organization. The first episode is called "Change or Die". It takes you inside dealer meetings. It highlights the problems with lack of attention to the brand, product quality and the inability to understand the consumer.
It's going to be interesting to see what happens. I think if I was working at Ford, I would feel pretty good seeing this campaign. Like Influx writes, "It's a brave move by Ford, but a great way to keep everyone informed; shareholders, the media, consumers and employees." I guess it's like a spark for them. (Like Apple's Think different.) I like how they are trying to do something that actually relates to their new tag since I'm sure people who saw the new tag were like..wtf? All in all, it should be a good move in the right direction from when F.O.R.D. meant Fixing Or Repairing Daily. On a side note, I wish BMW would have done something like this.
Posted by bryan chiao in Branding 101 | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834539a3069e200d83463168c69e2
Listed below are links to weblogs that reference The Future of Ford:
» Ford "FordBoldMovies.com" 300x250 from adverlicio.us | online advertising archive
[Read More]
Tracked on Jul 17, 2006 11:48:39 PM
» Change or Die from russellmiyaki
Welcome to Room 116: The Future of Ford Ford has taken the typical corporate video and culture day in the life and turned it inside out....literally. Their approach took on the style of a Discovery Channel documentary of an ongoing... [Read More]
Tracked on Aug 2, 2006 12:13:02 AM
Comments
It's a gutsy move on Ford's part to try this out. But saying one thing and actually being able to implement it will be a whole new thing, especially giving themselves such a short timeline. It should be a challenging, rewarding, venture for anyone who can help push this into the string of the next great things from the original car company. I hope its will to hear out some oddball engineers, designs, supply chain operators, forward thinkers.
Posted by: Manoj Swearingen | Jul 17, 2006 3:21:24 PM
Aren't they the ones who also just did that spot with the divorced parents? It seems like a typical cheesy family of four riding in the car, going to the fair, having a great time and then at the end they drop dad off at home and the kids get out to hug him goodbye and he says to the mom (who stays behind the wheel), "Thanks for inviting me this weekend." And she says, "You're welcome." And the kids say, "Bye, dad." And he says, "See you next week." It's a pretty smart way to get the client to do something relevant to the consumer. They still got their traditional car shots and the creatives got to pull the old switcheroo on the audience.
Posted by: cw | Aug 1, 2006 10:45:31 AM
A nice approach to serve as a real "look behind the curtain" to engage potential talent to think about working for them.
What I like is the fact that it also serves as a rallying cry to the Ford employee base to stand behind a strong, clear message, and to come to work each day and think about ways to actualize it.
Posted by: Russell Miyaki | Aug 2, 2006 12:18:53 AM
Think Bold my ass.
In typical Detroit fashion they’re saying they are something instead of acutally demonstating/doing what they are saying. How about an actual design that’s not based on passed glories. How about saying our SUVs are gashogs and we are not going to sell another one of them until they get at least 30mpg. If you are going to stand for something make it something you can back-up.
Ford has become irrelevant. Unfortunately they are dragging Jaguar, Volvo, and Land Rover down with them
Posted by: steve | Oct 6, 2006 2:55:32 PM
