« Sewer Ads | Main | What's everyone looking at? »
CP+B gets into Haggar's pants
The Haggar Clothing Co., a department-store pants supplier bent on becoming a lifestyle brand, has hired Crispin Porter & Bogusky, Miami, in what it describes as an "unconventional partnership" that includes Crispin taking a minority equity position in the newly private Haggar.
The release said Crispin will be handling "aspects of product development, new business development, marketing, experience design, digital marketing, viral marketing, and more."
Crispin CEO Jeff Hicks described the relationship as an "agency-client convergence model" that "eliminates the noise which can exist between clients and agencies."
"As an agency, our model is not really one that works well with one-off projects," he said. "Our best results have come when we have empowered products to market themselves beyond paid media."Developing these kinds of wide-ranging relationships is often a hot topic among agency executives, who talk of wanting to develop broader ties to clients based on a greater range of marketing and business capabilities -- not just their ability to make ads."
From Adage: link
Love them or not, this is good.
Posted by bryan chiao in Branding 101, Future of Advertising? | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834539a3069e200d8345f68af69e2
Listed below are links to weblogs that reference CP+B gets into Haggar's pants:
» Tradewinds sports betting from Tradewinds sports betting
Mediterranean diet cookbook News report college Music education articles Dc lottery results [Read More]
Tracked on May 23, 2006 5:53:52 PM
Comments
You can at least count on MySpace accounts for various khaki and denim characters, coy remarks on labels and price tags, zany in-store stunts, and a brand personality befitting a brand aimed at tweens and beer swilling, pock-faced undergrad students.
If said in-store stunts involve where-are-they-now file, d-list celebrities like Richard Kline, I'm in.
"F" Hootie, though.
Posted by: Berg | Apr 24, 2006 5:08:50 PM
berg is a funny guy. or is he a guy who wished he worked at crispin?
yeah, just a wannabe.
Posted by: thatwashilarious | Apr 26, 2006 11:33:16 PM
No, he's funny. And if by "wished he worked at Crispin" you mean, "wished he could bury Crispin under an avalanche of obscure surf rock refrences and boulders," then yes, Berg wished he worked at Crispin.
Posted by: nickcarter | Apr 27, 2006 12:35:11 PM
I've been trapped in that avalanche. It's scary and sometimes atonal.
Med? I was buried with very little water. Thankfully, my ski pole provided an airway until the St. Bernard wearing a Slade T-Shirt could dig me out.
Posted by: Fairbrother | Apr 27, 2006 5:01:08 PM
hey you crazy kids our there in adland!
i'm assuming most of you are from adcenter, as am i. i'm here to give you the real deal on cpb, since i work here and all.
this place is awesome. this place sucks. depending on who you are and what you're about. this place is not fallon or chiat or wieden or goodby. ok, maybe more wieden than any of the rest. we like to do fun work that changes how consumers interact with advertising. are we the wave of the future? well, yes and no. there are a few agencies trying to mimic us and failing a bit executionally. see "art of the heist" and "gamekillers". this place is great for the energy. the vibe. the rebel attitude. but, it is a sweatshop. why? because we're not satisfied with the way all you jack asses who are dissing us are doing ads. don't drink the kool-aid, but quit bitchin' and do the next round of work that changes the landscape. look at our website, we do "traditional" work for certain clients like bell & the like. but look at our smart work for clients like Google Labs, that never got as much buzz as some of our other work. We fired the pr person in charge of that, by the way. So everyone take a chill pill. We sure aren't doing hack work like some of you kids. We may fail, but we're taking some risks. You don't have to love it. If you don't like our buzz, quit reading about it. It ain't meant to recruit you anymore. It's meant to get us in the press and get new business. There are stacks and stacks of books here. No one ever wanted to live, much less work in Miami before we made it big. Watch out, Boulder. TDA, we love ya. And yes, the rumors are true, we do have sex in the friggin halls, just not when clients are around. Peace!
Posted by: AlexBandAndrewKfan | Apr 27, 2006 6:07:54 PM
Rebel attitues, vibes AND buzz?!?
My book is in the mail.
Posted by: wetzel | Apr 28, 2006 12:34:28 PM
I enjoy taking chill pills.
Posted by: Fairbrother | Apr 28, 2006 2:38:03 PM
Wow...chill pills. Man, I haven't seen those things on the streets since the early 90s. Do you guys have access to them at Crispin!?!? Sex in the "friggin'" halls and chill pills. How do you guys manage to get any work done?
Posted by: wetzel | Apr 28, 2006 2:48:18 PM
Word to the wise: every time you mention CPB in less than a sickeningly sycophantic way, AlexBandAndrewKfan will unleash a torrent of mindless drivel, half-baked ideas, and catchphrases an 11 year-old would say.
Watch out Boulder indeed.
Posted by: Marc d'Avignon | Apr 28, 2006 3:39:24 PM
Man, Berg must be working on something for this.
Posted by: Fairbrother | Apr 28, 2006 4:55:12 PM
Hey "Marc d'Avignon",
ouch.
you got me. guess that's why i'm a designer, not a copywriter. again, say something nice or bash us. don't matter none to us. we are what we are. i am what i am. but i'll try and remember your "words to the wise" as i cry myself to sleep in a pair of breasts and a bunch of one show pencils.
you have a nice life now, ya hear?
Posted by: AlexBandAndrewKfan | Apr 28, 2006 5:23:48 PM
This can't be real. Nobody's this big of a douche-nozzle.
Posted by: Fairbrother | Apr 28, 2006 5:36:58 PM
Who is this woman who lets you cry yourself to sleep in her breasts? And, better question, why are you crying into her breasts?
Posted by: wetzel | Apr 28, 2006 5:48:17 PM
Maybe her breasts are sad, 'Schindler's List' Sad.
Posted by: Fairbrother | Apr 28, 2006 7:35:20 PM
dear nickcarter,
thanks for your valiant attempt at humor, but by "wished he worked at crispin" i meant "wished he worked at crispin".
yours truly,
jack
Posted by: thatwashilarious | Apr 28, 2006 8:39:42 PM
"in" a pair of breasts? like Ed Gein used to do?
Posted by: hurley | Apr 28, 2006 10:40:00 PM
Hey,
Have you guys heard of all the new biz wins at The Martin Agency? Why aren't we talking about that instead of chasing this Crispin fodder? What's going on at Martin? Any inside scoop? Word on the street is that Mr. Hughes is looking for an heir to the throne. Anyone know anything? Hello?
Posted by: whatever | Apr 29, 2006 12:33:36 AM
Hurley,
Nice Ed Gein reference.
Posted by: Fairbrother | Apr 29, 2006 3:51:05 PM
Crying into a pair of breasts? That gives me this weird mental picture of a large, nanny-type woman with more of what you'd call a "bosom" than breasts, letting this sniveling, snot-nosed ad guy stain her floral-patterned mumu with his tears.
Posted by: Roger | Apr 29, 2006 4:28:53 PM
I know. what about the whole branding thing? and spike jones doing his whole "art of NOT the heist"? maybe crispin just needs more of the Fenske. then at least people like jelly and coz could go about making those ads. and even if wieden would open a shop there, it doesn't mean other regional clients would follow suit.
so crying into those breasts and pencils don't matter that much. although it does make an impression.
peace and chicken grease!
Posted by: freddiestop | May 1, 2006 12:04:18 PM
Hey Ian- Looks like the first-year planners found out about rm116. Saying "people like jelly and coz" is like saying "actors like Al Pacino and Paris Hilton".
Posted by: hurley | May 1, 2006 1:39:49 PM
who in here has a boner right now? be honest.
Posted by: stevehappens | May 1, 2006 2:57:54 PM
yeah right? Paris Hilton, Coz... WTF? even if wieden wanted to hire s. Jonez doesn't mean Haggar would offer partnerships. who in this business knows someone that Crispin hasn't talked to? especially considering the accomplioshments of Jelly and Chumley. Don't you think?
Posted by: chrissymas | May 1, 2006 5:48:24 PM
chrissymas does have a point. chumley's accomplioshments are GREAT in number. remember the documentaries?
there were 8 name drops in the last post.
you rock.
Posted by: art vandelay | May 1, 2006 9:01:56 PM
i have nothing against coz. i have nothing against jelly. why, though, do some people have to put one on a pedestal over the other? seriously. we all do good work. we all do bad work. we all try to do better. i'm not really sure why there's such a huge fan club for jelly. he was ok in his day, but in case you haven't noticed, most people that go to wiede become famous in our industry. working on nike doesn't hurt anyone's career. what did he do after wieden? let's see... went to amsterdam office, did nothing spectacular there. went back to martin, did nothing earth chattering there, went back to portlad & started 12, which last time i checked, no one was beating on the door to hire any "graduates" from there. i'm not a jelly hater, but i ain't a coz hater either. don't put people on pedestals, don't knock people down. we all have clay feet. let's try to make this industry better and not let our egos or past laurels or lack thereof get in the way. let's not buy into the self promotion hype, either. see through the fog and realize that there aren't that many creative "geniuses" out there. ok, ok. there is one, and fenske is it.
Posted by: bored | May 1, 2006 10:32:41 PM
