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MDC is on FIRE
Crispin just scored the Sprite account without a review after getting the VW account earlier this week.
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1001056230
And the Media Kitchen has moved into the finals of the NBC review.
http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1001055444
Is there a new shift to creative agencies over the traditional NY ones?
Posted by Michael Karnjanaprakorn | Permalink
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Comments
Go Canada!
Posted by: felix | Sep 7, 2005 7:03:22 PM
Looks good for next year, with the summer meetin' and all.
Posted by: josh | Sep 7, 2005 7:41:15 PM
Becareful of what you wish for. Sometimes high expectations lead to poor results. If I was a client who had CPB as my agency, my first reaction would be that I don't want my work to lose priority.
John Adams from Martin had a great Friday Lecture last year on this subject of agency and client relationships. It doesn't end when you win the account-- it's actually when things start. I'll try to find my notes and post. If anyone has theirs, please add.
Also I heard that because of the Truth Campaign, Arnold and CPB were VERY close.
Posted by: Bryan | Sep 8, 2005 3:26:15 PM
I'm wondering if the question isn't - Does this mean the end of the traditional client pitch as a means of gaining business?
One can only hope.
It seems to me, this could be the beginning of a trend where agencies who have a reputation for amazing work and for squeezing the most attention out of every ad dollar get to sit back and let clients come to them.
Posted by: gillette | Sep 8, 2005 4:20:52 PM
It says a lot about our industry if CPB is in this position of gaining business just on the quality of work.
Yeah it's good that they're being rewarded but who else is there? Who is going to challenge Crispin? See the 2004 list I'm going to post now.
Posted by: Bryan | Sep 8, 2005 6:15:51 PM
After seeing what CP+B did for Mini and BK, I can't wait to see what they will do for VW and Sprite. They already set a high bar for themselves, and I'm pretty sure they will suprise us once again.
Maybe the other agencies will realize that there needs to be a hint of creativity in their advertising to retain and gain new business.
Posted by: Michael | Sep 8, 2005 8:26:55 PM
